I thought it was rather ironic that last week’s article (The dawning of a new age, MW November 13), which started by asking “What is direct marketing? Is it about data driven customer relationships?” was opposite an ad from the Direct Marketing Association urging people to clean their data with a picture a huge pile […]
It looks as if the Diary is going to have to revise its opinion of hippies – the Establishment really is afraid of Flower Power. At last week’s Marketing Society dinner, held at London’s Grosvenor Hotel, representatives of start-up agency Isobel were to be seen handing out lovely pink roses to women attendees. Although the […]
Alcohol Concern is launching a press and poster campaign to raise awareness about the consequences of binge drinking. Ad agency Feel created the ads.
Five has abandoned the idea of having permanent poster holdings, and is instead opting for a media strategy tailored to individual campaigns. Last year, Five struck a 12-month, &£1.2m deal with Viacom Outdoor for London Underground poster sites, of which ten 48-sheets were held on a permanent basis (MW August 29, 2002). As part of […]
Coca-Cola has consolidated its $350m (£206m) media planning and buying account to Publicis Groupe’s Starcom MediaVest network in the US, moving the business out of Interpublic’s Universal McCann.
Last month I railed against companies, such as mmO2, which were failing to offer adequate channels of communication via their websites. This month I am going to rail some more. Samsung, from which I recently bought a surprisingly sexy laptop, has a well-below-par UK website. This is a hugely ambitious global titan, trying to emulate […]
Carlton Screen Advertising (CSA) chief executive Deborah Chalet has been appointed as cinema director-designate for ITV Sales, the merged sales operation of Carlton and Granada. Chalet retains her responsibilities at CSA and will report to ITV Sales managing director-designate Graham Duff. Further appointments, to the positions of director of knowledge management, director of sales operations, […]
Capital Radio is increasing its digital presence by launching another three stations on to NTL Home. Century, 95.8 Capital FM and Capital Disney will go live by the end of November. Xfm and Capital Gold are already available on NTL.
McDonald’s has been criticised by the Advertising Standards Authority (ASA) for using a misleading claim in its press campaign to promote its French fries. The strapline: “We peel them, slice them, fry them and that’s it” does not describe the complete process of how the fries are produced, according to the ASA. The Food Commission […]
The Chartered Institute of Marketing (CIM) has revealed a loss of nearly £1m in its annual financial report – the first significant loss in the organisation’s 92-year history. The size of the loss is expected to put the newly installed chief executive Peter Fisk under increased pressure. Fisk was brought in earlier this year to […]
Vizeum, the Aegis-owned media agency, has appointed Malcolm Hunter as chief strategy officer. He joins from brand consultancy, Red Spider.
The British Market Research Association has handed out its first set of effectiveness awards. The BMRA Research Business Effectiveness Awards are backed by Marketing Week and designed to encourage the increasing professionalism in the market research business. The award for innovation was won by Greenlight International, which was commended for developing innovative approaches to polling […]
Expedia.co.uk marketing director Beverly Shaw has been promoted to the new post of European marketing director for parent company IAC Travel. IAC Travel also owns Hotels.com, TV Travel Shop and Anyway.com.
BT has appointed Steven Evans as chief executive of BT Mobile.
Euro RSCG Wnek Gosper Partners is creating a £3m integrated campaign for BACS, the automated clearing house owned by UK banks. The consumer-targeted campaign will promote direct debit to people who continue to use cheques.