McDonald’s has been criticised by the Advertising Standards Authority (ASA) for using a misleading claim in its press campaign to promote its French fries. The strapline: “We peel them, slice them, fry them and that’s it” does not describe the complete process of how the fries are produced, according to the ASA. The Food Commission […]
The Chartered Institute of Marketing (CIM) has revealed a loss of nearly £1m in its annual financial report – the first significant loss in the organisation’s 92-year history. The size of the loss is expected to put the newly installed chief executive Peter Fisk under increased pressure. Fisk was brought in earlier this year to […]
Vizeum, the Aegis-owned media agency, has appointed Malcolm Hunter as chief strategy officer. He joins from brand consultancy, Red Spider.
The British Market Research Association has handed out its first set of effectiveness awards. The BMRA Research Business Effectiveness Awards are backed by Marketing Week and designed to encourage the increasing professionalism in the market research business. The award for innovation was won by Greenlight International, which was commended for developing innovative approaches to polling […]
Expedia.co.uk marketing director Beverly Shaw has been promoted to the new post of European marketing director for parent company IAC Travel. IAC Travel also owns Hotels.com, TV Travel Shop and Anyway.com.
CN Group, an independent Carlisle-based media group, has appointed Jon Hewson as managing director of its radio division, which includes Rugby FM and The Bay in Lancaster. Hewson was previously group sales director of Guardian Media Group Radio.
Allied Domecq has appointed Marketing Society chief executive Hugh Burkitt as one of its three panellists to vet its advertising. The two other members are Jodie Bernstein, former head of consumer protection at the US Federal Trade Commission, and José Massaguer, a Spanish lawyer. (George Pitcher, page 29.)
The British Olympic Association has signed up the Engineering Technology Board as its latest partner in a &£1m deal. The board will launch an ‘Engineering in the Olympics’ campaign to encourage people to take up careers in science, engineering and technology.
Revlon has reshuffled its European management team in the wake of the departure of its UK marketing director Jill Carretero, who will not be returning to the company after maternity leave (MW September 25). The cosmetics and toiletry company has scrapped a number of positions in order to fold its UK marketing into its European […]
Procter & Gamble (P&G) is spending over £3m to market its revamped Febreze fabric conditioning range early next year.
Kimberly-Clark Europe has promoted John Bebbington to group director (country manager) of UK & Ireland customer management. He was previously director of customer management, retailer brands for Europe.
Jacobs, the cracker manufacturer, has appointed Jeremy Hughes as commercial development manager. He will head the six-strong category management and trade marketing team.
I was left aghast by some of the comments made by Rita Clifton, chairman of brand consultancy Interbrand in the article “The Gucci catwalk needs two new suits” (MW November 13). She is quoted saying: “The company needs to try to control who is photographed wearing Gucci clothes and in which settings” and “it is […]
This weekend, Barnardo’s ran full-page ads in the nationals apologising for its latest campaign.
The Independent Television Commission is investigating an ad for Intel, which shows mountaineers on Everest using the internet via a wireless laptop, after receiving more than 100 complaints from viewers.