Upmarket fashion website Net-a-Porter.com is searching for a marketing chief to spearhead plans to build the brand and its profile in the UK. It will be the first time the site has had a dedicated marketer.
Since the launch of the website in June 2000, marketing has been handled by founder and marketing director Natalie Massenet. She says that the site is now looking for a head of marketing to help build the brand, while maintaining the “high-end feel” of the website.
The company also plans to expand the site’s customer base by translating Net-a-Porter.com into different languages. It is not clear which markets it will be targeting, but it already has a Japanese site.
The website, which is based in Europe, does not advertise or retain an advertising agency and Massenet says that this is unlikely to change in the foreseeable future. The website has focused on targeted marketing so far through PR, editorial and word of mouth.
Massenet set up the site, which acts as a marketing and distribution outlet for designers, to help lovers of high-end fashion source articles of clothing from labels such as Marc Jacobs, Jimmy Choo and Pucci.