Fashion website on hunt for its first dedicated marketer

Upmarket fashion website Net-a-Porter.com is searching for a marketing chief to spearhead plans to build the brand and its profile in the UK. It will be the first time the site has had a dedicated marketer.

Since the launch of the website in June 2000, marketing has been handled by founder and marketing director Natalie Massenet. She says that the site is now looking for a head of marketing to help build the brand, while maintaining the “high-end feel” of the website.

The company also plans to expand the site’s customer base by translating Net-a-Porter.com into different languages. It is not clear which markets it will be targeting, but it already has a Japanese site.

The website, which is based in Europe, does not advertise or retain an advertising agency and Massenet says that this is unlikely to change in the foreseeable future. The website has focused on targeted marketing so far through PR, editorial and word of mouth.

Massenet set up the site, which acts as a marketing and distribution outlet for designers, to help lovers of high-end fashion source articles of clothing from labels such as Marc Jacobs, Jimmy Choo and Pucci.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here