Ladbrokes project brief up for pitch

Ladbrokes is talking to advertising agencies about a special branding project to help it to exploit the forthcoming gambling deregulation.

The betting company has shortlisted roster agency Banks Hoggins O’Shea/FCB (BHO) to pitch for the business as well as an undisclosed number of other agencies. The brief is expected to focus on developing the Ladbrokes gambling brand to take advantage of opportunities after deregulation.

Commercial director Dominic Harrison, who is overseeing the pitch, says: “This is a specific above-the-line branding project that will be run separately from our e-gaming and retail accounts.”

The Ladbrokes business is split between BHO and ex-Bates agency 141. BHO has so far only been responsible for the online gambling side of the business, but the role of 141, which looks after the Ladbrokes retail business, has been unclear since its absorption by Ogilvy & Mather this year.

Ladbrokes is still searching for a replacement for the head of retail marketing Paul Hilburn, who left the company earlier this year (MW September 11). Last month the company launched a six-figure online advertising campaign to promote

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here