Merloni Elettrodomestici, the white goods manufacturer, has promoted Stefan Kaczmarczyk to category manager for built-in products. He will handle Hotpoint, Indesit and Creda products. Kaczmarczyk was previously marketing manager for Ariston and Indesit built-in products.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.