Oneworld air alliance picks marketer

Airline alliance Oneworld, which includes American Airlines and British Airways among its members, has appointed former United Airlines marketer Nicolas Ferri to head its global marketing. He will be responsible for building revenue for the alliance by marketing its fare and sales offers around the world.

Ferri, who will hold the title of vice-president commercial, previously served at United Airlines as general manager sales and marketing for Hong Kong, India and the Philippines. He will join Oneworld at the beginning of January.

His appointment follows the promotion of John McCulloch to lead the alliance’s central team as managing partner in the summer. McCulloch has previously worked as head of group marketing at HSBC.

Ferri will also take on the global sales responsibilities of vice-president sales, Maunu von Lueders, who left last month to become president of Nordic Airlink.

Oneworld is an alliance of eight airlines (Aer Lingus, American Airlines, British Airways, Cathay Pacific Airways, Finnair, Iberia, LanChile and Qantas). Swiss International Air Lines is to join in 2004.

Oneworld members can buy tickets and earn rewards and points on fares. Last year, Oneworld launched six standard types of ticket for travel across the member carriers’ combined networks. It also introduced interline arrangements for e-tickets, making transfers between airlines easier (MW June 6, 2002)

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here