Rocket starts Boots trial at Holborn store

So, TalkSport is now running a trade ad in Marketing Week in which it ridicules Classic FM for having a listenership of whom 78 per cent are aged 50 and over. Kelvin McKenzie’s station highlights the proud boast that it has captured the young male audience. But surely Classic FM should be delighted at having […]

Merloni Elettrodomestici, the white goods manufacturer, has promoted Stefan Kaczmarczyk to category manager for built-in products. He will handle Hotpoint, Indesit and Creda products. Kaczmarczyk was previously marketing manager for Ariston and Indesit built-in products.

Saatchi & Saatchi’s television ad campaign for Mr Kipling Cakes, which features a woman giving birth live on stage during a nativity play, has received more than 100 complaints from viewers.