Senior King Communications creates India Tourism campaign
Senior King Communications is to create the advertising for India Tourism following a competitive pitch. Its first work, a print and poster campaign, will break early next year.
Senior King Communications is to create the advertising for India Tourism following a competitive pitch. Its first work, a print and poster campaign, will break early next year.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.