Zenith picks up £29m UIP task

Film distributor United International Pictures (UIP) has appointed Zenith Optimedia to handle its £29.3m planning and buying account. The agency pitched against Mediacom and incumbent Media-edge:CIA.

The pitch was conducted by UIP’s marketing team, led by director of marketing Deborah Sheppard. It last called a review in early 2001, only to abandon it and retain its existing agency.

The loss of the account for Media-edge:CIA follows the departure of the agency’s managing director James Whitmore, who was ousted this summer (MW July 24). Whitmore was replaced by Matt James, a former managing director of Manning Gottlieb Media.

UIP distributes films for Hollywood studios Universal, Paramount, Dreamworks and Working Title and will release about 35 movies this year. It has just released Love Actually, directed by Richard Curtis and starring Hugh Grant, Colin Firth, Emma Thompson and Liam Neeson.

UIP has not been the only film distributor to have called a media review this year. Pathé moved its £6m UK media planning and buying account into BLM Media (MW September 4). Carat had been the incumbent on the business.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here