Coca-Cola teams up with record companies

Coca-Cola Great Britain & Ireland is teaming up with record companies to launch a branded website offering downloadable music tracks in January.

Coca-Cola Great Britain & Ireland is teaming up with record companies to launch a branded website offering downloadable music tracks in January. All Coke cans will carry the website address, mycokemusic.com, and the company is preparing a number of on-pack promotions.

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The Guardian produces music CD

Marketing Week

The Guardian has produced a music CD, featuring artists such as Goldfrapp, to promote its recently redesigned Friday Review section. The CD will be free with this week’s edition (December 12).