First Choice reports profit growth
First Choice, the travel company, has reported pre-tax profit growth of five per cent for the year to October, to £47.8m. However, it warned that summer 2004 bookings are 20 per cent behind last year’s levels.
First Choice, the travel company, has reported pre-tax profit growth of five per cent for the year to October, to £47.8m. However, it warned that summer 2004 bookings are 20 per cent behind last year’s levels.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.