HHCL/Red Cell appointed for Alfa Romeo ad
HHCL/Red Cell has been appointed to create a television campaign for the Alfa Romeo Coupé GT, which launches next year. The incumbent agency pitched against Leo Burnett.
HHCL/Red Cell has been appointed to create a television campaign for the Alfa Romeo Coupé GT, which launches next year. The incumbent agency pitched against Leo Burnett.
Walkers Snacks is planning an assault on the snacks market next year with the launch of a Doritos extension and new flavours for Sensations Oriental Crackers. The strategy is to move Walkers beyond its core crisp market. Doritos Latinos are similar to traditional tortilla chips and are heavier than original Doritos. The corn snacks will […]
Anheuser-Busch has signed up its Michelob Ultra low-carbohydrate beer brand as the title sponsor for the London Triathlon next year.
Wrangler Jeans is trying to reposition itself as a younger, more contemporary clothing brand, and has appointed Dutch agency BSUR to handle its European advertising account. BSUR pitched against four agencies, including Leagas Delaney and Fallon, which has worked on Wrangler owner VF Northern Europe’s other denim brand, Lee Jeans. The pitch was overseen by […]
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.