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Walkers to extend key snack ranges

Marketing Week

Walkers Snacks is planning an assault on the snacks market next year with the launch of a Doritos extension and new flavours for Sensations Oriental Crackers. The strategy is to move Walkers beyond its core crisp market. Doritos Latinos are similar to traditional tortilla chips and are heavier than original Doritos. The corn snacks will […]

Wrangler seeks younger image

Marketing Week

Wrangler Jeans is trying to reposition itself as a younger, more contemporary clothing brand, and has appointed Dutch agency BSUR to handle its European advertising account. BSUR pitched against four agencies, including Leagas Delaney and Fallon, which has worked on Wrangler owner VF Northern Europe’s other denim brand, Lee Jeans. The pitch was overseen by […]

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