The Independent Television Commission has upheld 13 complaints claiming that an ad for the Department for Education and Skills, aimed at encouraging people to join training courses to overcome their reading and writing ‘gremlins’, frightened young children. The ITC has ruled that the ad should run only after 7.30pm.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
