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Guardian Newspapers strikes AirMiles deal

Marketing Week

Guardian Newspapers has struck a deal with The AirMiles Travel Company that involves ‘Journeys of the Mind’ advertisement promotions in the Observer’s OM Magazine every week for 22 weeks, and a micro-site on Guardian Unlimited…

Food Commission attacks McD’s over use of football in marketing

Marketing Week

McDonald’s has been attacked for promoting unhealthy food through its sponsorships of the Football Association (FA) and star players. The Food Commission says the company has used its “community” sponsorship to target the youth market with its unhealthy food. A spokeswoman says: “McDonald’s claims it is being altruistic in supporting the grassroots and the community […]

How to win over a junk-food jury

Marketing Week

It’s funny how attitudes change. Time was, not so very long ago, when the rubicund-faced, pink-jacketed huntsman was the very symbol of Merrie England, or at any rate a hearty stock image in the repertoire of Christmas card illustrations. Nowadays, after a sustained, Government-inspired anti-hunting campaign, he’s iconic in another way: as a sinister agent […]