Outdoor asked to guarantee 2012 Olympic sponsor sites

Outdoor media owners will be asked to guarantee advertising space around London for use by the official Olympic sponsors if the city wins the 2012 Olympic bid.

The London Olympic 2012 bid team must guarantee the International Olympic Committee that all outdoor sites near venues will be available at a set price in 2012. This will include advertising on public transport, such as the London Underground.

The demand involves thousands of sites and requires a considerable commitment from poster companies, including Van Wagner, Clear Channel, Maiden Outdoor and JC Decaux.

London Olympic 2012 marketing director David Magliano says he is meeting companies now to win their support. “We have to persuade them it will be good for them to provide their real estate because it will bring business to London and help their clients.”

The bid team is also trying to book 20,000 hotel rooms for Olympic personnel in 2012 at a pre-set rate. Magliano adds: “We have to guarantee 20,000 hotel rooms now for a date in 11 years.”

Magliano is talking to various commercial organisations about supporting the bid, although he will not be able to announce any official supporters until next March.

Last month, London Olympic 2012 appointed M&C Saatchi and The Ingram Partnership to handle its &£20m advertising and media account.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here