Young’s brewery to review ad account held by Banc

Young’s, the independent brewery, is reviewing its £1m advertising account held by Banc. It is understood the agency has been invited to repitch for the business against two other undisclosed agencies.

Young’s, the independent brewery, is reviewing its &£1m advertising account held by Banc. It is understood the agency has been invited to repitch for the business against two other undisclosed agencies.

Insiders suggest that the brewery is attempting to reposition itself as a “contemporary” beer company. For several years it has used its iconic ram figure as the main focus of its advertising campaigns.

It is understood that the brewer’s media planning and buying business, handled by Walker Media, is not part of the review.

Banc, which won the Young’s business four years ago (MW February 4, 1999), has tried to reinvent the brand over the past few years. In 2000, a press ad for Young’s Triple A bottle beer featured a man in a tank of formaldehyde with a ram standing outside it looking passively at the camera. The ad was inspired by Damien Hirst’s notorious art installations.

Last year, Banc created a campaign to focus on taste, which appeared on crosstrack posters and inside trains on London Underground.

Last summer, the ad agency was sold to marketing communications and services group Media Square (MW July 17). The agency, founded by Robert Bean, has been merged with the group’s marketing services brand Equanim.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here