Allders appoints head of marketing
Allders has appointed Adrian Teague as head of marketing.
Allders has appointed Adrian Teague as head of marketing. He was previously head of visual marketing.
Allders has appointed Adrian Teague as head of marketing.
Allders has appointed Adrian Teague as head of marketing. He was previously head of visual marketing.
Prestige German car marques, long associated with reliability, have taken a battering as consumers voice their disquiet at declining standards.
Marketing Week is expecting more than 300 delegates to attend the TV2004 Conference , TV: The Challenge, which will take place on April 29-30 in London. The conference will look at the evaluation of effective TV spend. Confirmed speakers include David Elstein, John Hegarty and Martin Bowley. Contact Rosie Nottage on 0207 970 4747.
Leith London has created a £1.5m TV campaign to support Options, the low-calorie hot chocolate brand. The four-week campaign, which breaks on January 1, is the brand’s first national TV campaign for four years.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.