As Christmas approaches, the Diary occasionally loses some of that legendary infallibility. Last week was one of those occasions. The Diary claimed that Innocent Drinks was donating money to Help the Aged every time a hat-topped smoothie was purchased. In fact, the money goes to Age Concern. Diaria Culpa.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.