Glasgow city picks team for rebrand

Glasgow & Clyde Valley Tourist Board has handed a £1.5m brief to create a new brand identity for Glasgow to a consortium spearheaded by Maguire Advertising & Design and Media Planning Group.

Glasgow & Clyde Valley Tourist Board has handed a £1.5m brief to create a new brand identity for Glasgow to a consortium spearheaded by Maguire Advertising & Design and Media Planning Group.

The intention is to create a marketing campaign for the city to address global business and tourism sectors. Glasgow’s corporate image last had a makeover in 1988 when it was designated European City of Culture and used the strapline “Glasgow’s miles better”.

The city’s new strapline, to be incorporated into imagery and advertising, will be “Scotland with style”. The brand is expected to be unveiled early next year.

The pitch was overseen by director of marketing Scott Taylor and project officer Lesley Craig. The final selection was made by a panel including Glasgow City Council chief executive George Black and senior management at the tourist board.

The Maguire consortium was chosen from a shortlist of four groups – two from Glasgow and two from London. Maguire Advertising is based in Glasgow and its partners include research company Russell Ferguson Marketing, PR company The Big Partnership, merchandising firm The Trophy Centre and design company Atalanta.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here