Magnetic Harlequin develops Premier Lodge campaign

Magnetic Harlequin has developed a £250,000 integrated campaign for low-cost hotel chain Premier Lodge, including national press advertising.

Magnetic Harlequin has developed a &£250,000 integrated campaign for low-cost hotel chain Premier Lodge, including national press advertising.

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Diary loses infallibility

Marketing Week

As Christmas approaches, the Diary occasionally loses some of that legendary infallibility. Last week was one of those occasions. The Diary claimed that Innocent Drinks was donating money to Help the Aged every time a hat-topped smoothie was purchased. In fact, the money goes to Age Concern. Diaria Culpa.

Leith London creates Options campaign

Marketing Week

Leith London has created a £1.5m TV campaign to support Options, the low-calorie hot chocolate brand. The four-week campaign, which breaks on January 1, is the brand’s first national TV campaign for four years.