Maiden grip on Network Rail looks under threat

Network Rail has put its multi- million pound contract with Maiden Outdoor to sell advertising space at all of its stations out for tender. The tender for the stations will be followed by a pitch for its roadside business in February.

Although the figures are not broken down in Maiden’s annual report, Network Rail’s two contracts with the company are widely acknowledged to be a a significant part of Maiden’s annual income. It would be a serious blow for the company if it were to lose any of the business.

The contract accounts for 50 per cent of Maiden’s rail advertising business.

Insiders are already predicting that Maiden could lose some, if not all, of the business. Network Rail’s roadside business is handled by rivals Clear Channel and JC Decaux.

Invitations to submit tenders for the station advertising are expected to go out to about six companies at the end of January. All of Maiden’s rival companies, including Viacom Outdoor and JC Decaux, are expected to submit bids.

Network Rail, formerly Railtrack, operates 17 major stations in the UK, including all London mainline stations and Leeds, Liverpool, Glasgow and Manchester. Maiden has been responsible for the bulk of Network Rail advertising since it acquired British Transport Advertising in 1996.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here