McDonald’s unveils global packaging design

McDonald’s has unveiled a new global packaging design which ties in with its ‘I’m Lovin’ it’ campaign. The packaging features images of ‘real people’ enjoying life. Adult bags and cups will be launched from January and will extend to Happy Meal packaging in March. The packaging has been designed by Birmingham-based design agency Boxer…

Recommended

Brassica feels the wind of change

Marketing Week

Ah, January. The Christmas rush is over and marketers can take a well-earned breather. But not everyone has plenty of time to kale next month. Some people have to start planning for next Christmas. Which is presumably why the Brassica Growers Association has scheduled its conference for January 14. While the rest of us are […]

WH Smith to cull jobs

Marketing Week

WH Smith’s head office is bracing itself for a jobs cull under new chief executive Kate Swann. The 87-strong marketing department, led by brand director Muriel Stirling, is likely to be affected.

Young & Rubicam appoints Francesca Peters

Marketing Week

Francesca Peters, formerly group human resources director of the Regus international business centre group, has been appointed managing partner of human resources for Young & Rubicam and Wunderman in the Europe, Middle East and Africa regions.