Million-2-1 shortlists agencies for charitable lottery launch
Million-2-1, the mobile phone lottery, has shortlisted three agencies to work on the launch of its charitable lottery for the NSPCC.
Million-2-1, the mobile phone lottery, has shortlisted three agencies to work on the launch of its charitable lottery for the NSPCC.
It’s official – corporations have killed Christmas by George Pitcher
McCain Foods is understood to have promoted Sue Jefferson to marketing director. She replaces Julie Leivers, who left to join GlaxoSmithKline in October (MW October 2).
Running Rajar is a tough job: even if legal action can be averted, a new measuring system must be chosen -Âand implemented. By Caroline Parry
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.