Sainsbury’s boss to head M&S food

Marks & Spencer has poached Sainsbury’s head of strategy for marketing Miranda Pode to be its head of food marketing.

Marks & Spencer has poached Sainsbury’s head of strategy for marketing Miranda Pode to be its head of food marketing.

Pode replaces Helen Buck, who has been made head of marketing and strategy for clothing.

Pode, who starts as head of marketing at M&S’s food business unit in January, will report to director of food Maurice Helfgott, who was appointed last month. Helfgott replaced Justin King, who is now chief executive of Sainsbury’s.

Before taking charge of strategy in the marketing division at Sainsbury’s, Pode was general manager for the supermarket’s petrol business. She also managed a trial with Boots, now abandoned, in which health and beauty aisles in a handful of Sainsbury’s stores were stocked and branded by the high street chemist.

At M&S, Pode will have responsibility for the convenience Simply Food outlets and the neighbourhood Food retail outlets, in addition to M&S’s general food range and its specific food brands such as Count on Us.

M&S’s food advertising is handled by Rainey Kelly Campbell Roalfe/Y&R.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here