Sponsorship idea that’s had its chips

The sponsorship market obviously isn’t working quite as it should. There are now so few unsponsored properties that companies are having to go to ridiculous lengths to get some exposure. Take agency Isobel, for instance. It wanted to sponsor something at the Marketing Society’s Christmas mash, but what?

The napkins were already emblazoned with the logo of a toilet-roll brand. An indigestion-remedy company had engraved its name into the dessert spoons. And Hugh Burkitt’s spectacles were obscured by an enormous cardboard cut-out of a mobile telephone. Poor Isobel. It wouldn’t be going to the ball. Or would it? Well no, obviously, or why would the Diary be writing about it?

So if you’re looking for never-sponsored-before properties, you’ll have to cross “roast potatoes at Christmas dinners” off your list. You’ll have to sponsor the Christmas spudding instead…

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here