Tele2 shortlists for media business
Tele2 is understood to have shortlisted MindShare, Zenith Optimedia, Carat and BLM for its &£20m UK planning and buying media business.
Tele2 is understood to have shortlisted MindShare, Zenith Optimedia, Carat and BLM for its &£20m UK planning and buying media business.
Is the long hegemony of German prestige car marques drawing to an end? From studying the turbo-charged sales figures of Mercedes, BMW and Audi, you would not think so. Careful examination of the rear-view mirror, however, reveals a more disquieting picture. Part of the longstanding appeal of German driving machines is that they work properly. […]
The Commons Public Accounts Committee has urged energy regulator Ofgem to impose fines or price caps on electricity companies if they are found guilty of failing to pass on wholesale price reductions to domestic customers.
Rennie, the indigestion brand, is sponsoring ITV’s festive programmes for a two-week period. The &£2m deal starts this week and will support new Rennie Soft Chews.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.