Tele2 shortlists for media business
Tele2 is understood to have shortlisted MindShare, Zenith Optimedia, Carat and BLM for its &£20m UK planning and buying media business.
Tele2 is understood to have shortlisted MindShare, Zenith Optimedia, Carat and BLM for its &£20m UK planning and buying media business.
Is the long hegemony of German prestige car marques drawing to an end? From studying the turbo-charged sales figures of Mercedes, BMW and Audi, you would not think so. Careful examination of the rear-view mirror, however, reveals a more disquieting picture. Part of the longstanding appeal of German driving machines is that they work properly. […]
The Commons Public Accounts Committee has urged energy regulator Ofgem to impose fines or price caps on electricity companies if they are found guilty of failing to pass on wholesale price reductions to domestic customers.
Rennie, the indigestion brand, is sponsoring ITV’s festive programmes for a two-week period. The &£2m deal starts this week and will support new Rennie Soft Chews.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
Marketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your help to help you understand how marketing effectiveness is defined, measured and communicated.