The Scottish National Blood Transfusion Service hunts for ad agency
The Scottish National Blood Transfusion Service is on the hunt for an advertising agency for its &£200,000 account previously handled by now defunct agency Faulds…
The Scottish National Blood Transfusion Service is on the hunt for an advertising agency for its &£200,000 account previously handled by now defunct agency Faulds…
The arrival of digital TV, Sky+ and PVRs has made terrestrial TV less attractive to advertisers, but the prognosis that it is dying is premature, says Ged Harris
German court grants Wilkinson Sword its first victory by blocking Gillette Mach 3’s ‘superior’ claims
Ah, January. The Christmas rush is over and marketers can take a well-earned breather. But not everyone has plenty of time to kale next month. Some people have to start planning for next Christmas. Which is presumably why the Brassica Growers Association has scheduled its conference for January 14. While the rest of us are […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?