Month: January 2004

Brit Insurance signs sponsorship package with Surrey Cricket Club

Surrey Cricket Club has signed Brit Insurance to sponsor its shirts and home ground in a deal that could be worth up to £1m a year. Brit Insurance will replace Australian financial services company AMP, which made an embarrassing exit from its Surrey sponsorship deal after it was forced to withdraw from the UK last […]

‘Retro miners’ unearthing gems

I enjoyed Sean Brierley’s article about the craze for nostalgia, and his amusing tale of his feelings and apprehension at being uncomfortably close to 40 (MW January 22). I was reading the article on a crowded train, when the man sitting next to me, having obviously seen the picture on the page, said: “Isn’t it […]

Merged ITV to announce redundancies

Sales teams at Carlton Media Sales and Granada Enterprises are bracing themselves for major job losses. The head count of redundancies is expected to be more than 300 and will be announced within the next week. ITV plc, a merger of Carlton Communications and Granada, will start trading on the stock market from Monday. Carlton […]

Food Standards Agency reveals celebrity influence

The Food Standards Agency has carried out a survey which reveals that more than 80 per cent of consumers think that endorsements from celebrities have considerable influence on children’s choice of food. The poll forms part of the FSA’s debate on food promotion and advertising to children.

Carlton Media Sales stikes Motorola deal

Carlton Media Sales has struck a deal for Motorola to sponsor ITV1 movies for a year. Sponsorvision negotiated the deal on behalf of Motorola, and it will also develop and produce the credits and break bumpers…

Hitachi launches first DAB hi-fi system

Hitachi has launched its first DAB digital micro hi-fi system, the AX-M86D, available exclusively through Dixons. Ministry of Sound and Acoustic Sounds have also added hi-fi units to their DAB ranges.

Mother signs TV ideas deal with Miramax

Mother has signed a deal with film studio Miramax Films to help develop ideas for movies and television shows. Mother, which recently opened an office in New York, is already involved in developing a show based on Monkey, the brand icon it created for ITV Digital. The agency is creating a pilot TV show featuring […]

E3 Media appointed by Milk Link

E3 Media has been appointed to create a consumer website for a new brand from Milk Link, the farmer’s co-operative.The brand, called Moo, aims to raise consumer interest in long-life products.

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