Procter & Gamble is to revamp its Fairy dishwasher products range in a multi-million pound push to challenge the dominance of Reckitt Benckiser’s Finish.
Clemmow Hornby Inge has created a door-drop campaign for Anchor Spreadable to coincide with the £7m TV campaign, which went on air in November last year.
Surrey Cricket Club has signed Brit Insurance to sponsor its shirts and home ground in a deal that could be worth up to £1m a year. Brit Insurance will replace Australian financial services company AMP, which made an embarrassing exit from its Surrey sponsorship deal after it was forced to withdraw from the UK last […]
I enjoyed Sean Brierley’s article about the craze for nostalgia, and his amusing tale of his feelings and apprehension at being uncomfortably close to 40 (MW January 22). I was reading the article on a crowded train, when the man sitting next to me, having obviously seen the picture on the page, said: “Isn’t it […]
Sales teams at Carlton Media Sales and Granada Enterprises are bracing themselves for major job losses. The head count of redundancies is expected to be more than 300 and will be announced within the next week. ITV plc, a merger of Carlton Communications and Granada, will start trading on the stock market from Monday. Carlton […]
The Food Standards Agency has carried out a survey which reveals that more than 80 per cent of consumers think that endorsements from celebrities have considerable influence on children’s choice of food. The poll forms part of the FSA’s debate on food promotion and advertising to children.
Carlton Media Sales has struck a deal for Motorola to sponsor ITV1 movies for a year. Sponsorvision negotiated the deal on behalf of Motorola, and it will also develop and produce the credits and break bumpers…
Hitachi has launched its first DAB digital micro hi-fi system, the AX-M86D, available exclusively through Dixons. Ministry of Sound and Acoustic Sounds have also added hi-fi units to their DAB ranges.
With the ongoing Telegraph takeover battle seemingly nearing a conclusion, the new owners should think carefully before making any drastic changes
Mother has signed a deal with film studio Miramax Films to help develop ideas for movies and television shows. Mother, which recently opened an office in New York, is already involved in developing a show based on Monkey, the brand icon it created for ITV Digital. The agency is creating a pilot TV show featuring […]
Tessa Jowell is calling for educational establishments to offer lessons on watching TV, so that people can ‘understand the media’.
E3 Media has been appointed to create a consumer website for a new brand from Milk Link, the farmer’s co-operative.The brand, called Moo, aims to raise consumer interest in long-life products.