Sometimes clever advertising can get you into trouble you didn’t bargain for. Dave Bedford, record-breaking Seventies distance runner, took a dim view of The Number’s cavalier treatment of his image in its famous ‘118 118’ runners campaign and decided to do something about it: complain bitterly. The wrangle has now reached farcical proportions. The advertiser’s […]
The Consumers’ Association has made a complaint to the Advertising Standards Authority about Barclaycard’s most recent ‘zero per cent transfer’ marketing literature. The OFT has already forced Barclaycard to amend its offer once.
Heat is understood to be sponsoring Five’s Back To Reality programme in February. The show brings stars of previous reality shows back together.
Nestlé’s relaunch of Double Cream is just one in a long list of attempts to breathe life into flagging brands. Reluctant to admit defeat, companies can find they are merely throwing good money after bad, says Daniel Thomas
Procter & Gamble is to revamp its Fairy dishwasher products range in a multi-million pound push to challenge the dominance of Reckitt Benckiser’s Finish.
Clemmow Hornby Inge has created a door-drop campaign for Anchor Spreadable to coincide with the £7m TV campaign, which went on air in November last year.
Surrey Cricket Club has signed Brit Insurance to sponsor its shirts and home ground in a deal that could be worth up to £1m a year. Brit Insurance will replace Australian financial services company AMP, which made an embarrassing exit from its Surrey sponsorship deal after it was forced to withdraw from the UK last […]
I enjoyed Sean Brierley’s article about the craze for nostalgia, and his amusing tale of his feelings and apprehension at being uncomfortably close to 40 (MW January 22). I was reading the article on a crowded train, when the man sitting next to me, having obviously seen the picture on the page, said: “Isn’t it […]
Sales teams at Carlton Media Sales and Granada Enterprises are bracing themselves for major job losses. The head count of redundancies is expected to be more than 300 and will be announced within the next week. ITV plc, a merger of Carlton Communications and Granada, will start trading on the stock market from Monday. Carlton […]
The Food Standards Agency has carried out a survey which reveals that more than 80 per cent of consumers think that endorsements from celebrities have considerable influence on children’s choice of food. The poll forms part of the FSA’s debate on food promotion and advertising to children.
Carlton Media Sales has struck a deal for Motorola to sponsor ITV1 movies for a year. Sponsorvision negotiated the deal on behalf of Motorola, and it will also develop and produce the credits and break bumpers…
Harrison Troughton Wunderman has created a £1m outdoor and press campaign for investment company M&G for the ISA season.
Hitachi has launched its first DAB digital micro hi-fi system, the AX-M86D, available exclusively through Dixons. Ministry of Sound and Acoustic Sounds have also added hi-fi units to their DAB ranges.
Travel Inn has appointed internet specialist Equator to develop its website and carry out internet-based marketing activity.
British American Tobacco (BAT) is searching for a UK marketing director following an organisational restructure that will see its Rothmans UK business folded into the global company structure. BAT has appointed Swiss marketing director Juergen Pick as managing director of its UK operating company, which will have its name changed from Rothmans UK to British […]