Marks & Spencer’s Maurice Helfgott to review marketing strategy

Is 2004, to extend a well-worn metaphor, the year of the bathmat? Certainly, there are already encouraging signs of recovery. Aegis, for one, has signalled optimism with a new year message proclaiming an upswing in advertising revenue. As owner of Carat, Europe’s largest media buying shop, this prediction has to be treated with some respect; […]

The Advertising Standards Authority has not upheld complaints against lastminute.com, which alleged that the company’s ‘keep weekends sacred’ poster campaign mocked the Christian faith.