RPM3 beats three to pick up £2m Artemis fund manager business

AMN AMRO-owned fund management company Artemis has awarded its &£2m advertising business to RPM3.

The appointment was overseen by Artemis managing director Dick Turpin. It is believed that Citigate Albert Frank, The Salmon Agency and CCHM also pitched for the business. The incumbent agency was Radiator.

RPM3 will create poster advertising ahead of this year’s ISA investment deadline. Investment companies traditionally advertise heavily at the end of the tax year, but the recent stock market slump has led to most fund managers shunning advertising until the markets pick up. Artemis says its performance last year warrants a return to promoting its products.

Artemis was founded by four fund managers in 1997, but in 2002 Dutch giant ABN AMRO stepped in to take a 58 per cent stake in the company. Artemis now manages &£2.7bn-worth of investments, and sells most of its products through independent financial advisers. Ptarmigan Media handles the media buying and planning for the company.

This week the Financial Services Authority finalised new rules governing the advertising of past performance of investment products. These will prevent companies cherry-picking information to mislead consumers. The new rules take effect from June this year.