Senior King Communications develops Yorkshire Tourist Board campaign
Senior King Communications has developed a £250,000 marketing campaign for the Yorkshire Tourist Board in support of the Yorkshire Visitor Guide 2004.
Senior King Communications has developed a £250,000 marketing campaign for the Yorkshire Tourist Board in support of the Yorkshire Visitor Guide 2004.
Sofa Workshop has signed a deal with Warner Music UK to offer a free ‘chill out’ music CD as part of a welcome pack for new customers. The Sounds of Comfort CD contains ten tracks from artists such as Groove Armada.
Cinema attendance dropped in 2003 for the first time in a decade by about 10 million to 166 million. The hot summer weather and a release schedule dominated by sequels are being blamed for the fall.
Ealing council’s Director for Consumer Engagement and Innovation is the latest public figure to upset Iain Murray.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?