Watson Phillips Norman has created charity WaterAid’s first direct-response television campaign. The campaign highlights the fact that a child dies of a water-related illness every 15 seconds in Africa and Asia.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.
