Pepsi has re-signed England football captain David Beckham in a £15m deal to represent the brand together with new football signings Ronaldhino and Francesco Totti. Beckham’s face will appear on Pepsi cans and the contracted players will front the new ‘Dare for More’ campaign.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.