AA appoints Mike Couzens
The AA has appointed Mike Couzens as interim marketing director after promoting Clare Salmon to managing director of AA Financial Services. Couzens previously oversaw Golf England for the AA.
The AA has appointed Mike Couzens as interim marketing director after promoting Clare Salmon to managing director of AA Financial Services. Couzens previously oversaw Golf England for the AA.
BSkyB is setting up a research panel of television viewers that is four times as large the BARB panel. But the company claims that its panel will not act as a substitute for the industry-wide trading mechanism. BSkyB’s panel will only measure the viewing habits of digital satellite households, whereas BARB’s panel of more than […]
Tired of on-spec sales calls, Alan Mitchell is glad the CIM has taken up the consensual marketing gauntlet. But will the theory ever become a reality?
Banc has retained the £1m Young’s brewery advertising account.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.