Braun shortlists for ad account
Braun, the Gillette-owned personal appliances brand, is understood to have shortlisted Lowe Worldwide, Ogilvy & Mather and the BBDO network for its &£40m global advertising account.
Braun, the Gillette-owned personal appliances brand, is understood to have shortlisted Lowe Worldwide, Ogilvy & Mather and the BBDO network for its &£40m global advertising account.
Secretly, Ofcom may be rather relieved that the Barclay brothers have (apparently) done a pre-emptive deal with Conrad Black to buy the Telegraph. After all, the other two front-runners for the prize – DMGT, which owns the Mail and Mail on Sunday, and Richard Desmond’s Express Newspapers – would have set the fledgling uber-regulator a […]
MediaCom is poised to win the £64m global Wella media account after the haircare company shifted its European business to the agency, from Omnicom-owned BBDO. The UK business is held by PHD. A spokeswoman for Germany-based Wella confirms that MediaCom has been handed the company’s retail business in Europe. She refuses to comment on the […]
“It’s not a lads’ mag; it’s a men’s mag.” So said IPC Ignite! managing director Tim Brooks in this magazine last week. Perhaps he’s right, but either way it appears to be staffed by overgrown children. To celebrate a round of promotions at IPC Ignite (no, you can’t have that preposterous exclamation mark twice in […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.