Coca-Cola Great Britain has appointed pop star Javine as the brand spokeswoman for its new purified water, Dasani. Javine, who has enjoyed two top-ten hits, will not appear in advertising but will feature heavily in the £7m marketing launch.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.