Deborah Parkes sets up Bishboshbash
Deborah Parkes, the former director of Richmond Events who was responsible for launching the Marketing Forum, has set up a live events company called Bishboshbash.
Deborah Parkes, the former director of Richmond Events who was responsible for launching the Marketing Forum, has set up a live events company called Bishboshbash.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.