Greggs in hunt for marketing chief
Greggs, the UK’s biggest bakery chain, is looking for a group marketing director to oversee both the Greggs and Bakers Oven brands.
The post has been created following the departure of Greggs head of marketing Judith Olsen. The new role will cover all aspects of internal and external brand communications, customer feedback and product development.
During her time at Greggs, Olsen appointed RPM3 to be Greggs’ first national advertising agency following a pitch against J Walter Thompson, Robson Brown and bds beechwood. The appointment of an advertising agency was part of plans to reposition the Newcastle- based company as a fast-food outlet and to raise its profile in the South.
Greggs, which has more than 1,200 retail outlets in the UK across both its brands, reported that like-for-like sales were up 2.2 per cent for the 28 weeks to December 27, 2003, and up 3.5 per cent over the Christmas period. The figures show a gradually improving trend for the retailer as it recovered from the summer heatwave when shoppers shunned its offering of sandwiches, hot pies and baked goods in favour of ice cream and cool drinks.
