HHCL/Red Cell creates Autoglass campaign
HHCL/Red Cell has created a £3m national TV campaign for vehicle glass repair company Autoglass. The advertising breaks on January 26 and carries the strapline ‘cracks catch up with you’.
HHCL/Red Cell has created a £3m national TV campaign for vehicle glass repair company Autoglass. The advertising breaks on January 26 and carries the strapline ‘cracks catch up with you’.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.
The car manufacturer built its marketing team just four months ago but has already abandoned the endeavour.