It’s not a lads’ mag

“It’s not a lads’ mag; it’s a men’s mag.” So said IPC Ignite! managing director Tim Brooks in this magazine last week. Perhaps he’s right, but either way it appears to be staffed by overgrown children. To celebrate a round of promotions at IPC Ignite (no, you can’t have that preposterous exclamation mark twice in one paragraph), staff decided – more like were told – to dress up as giant squirrels. Get it? While the Diary might raise a quizzical eyebrow at the message they’re putting across – after all, don’t squirrels bury nuts? – they seem to be enjoying themselves. And why not? For while their new jobs might entail dressing up like fools, they’ve still been promoted – which is better than a kick in the…