ITV show Footballers Wives is to be sponsored by Bliss, Scottish Courage’s wine-based ready-to-drink product. The sponsorship is the first above-the-line support for Bliss, a combination of Californian chardonnay with fruits and sparkling water, since the product’s launch last summer. The deal was negotiated by Granada Enterprises and Starcom MediaVest, and includes on-air credits for the third series of the show on ITV1 and ITV2. It will be the first time that an ITV1 drama series has been premiered on ITV2, as viewers will be able to switch over to ITV2 to watch the episode following the one they have just seen on ITV1. The new series begins in Thailand and will feature new as well as established characters, and a guest appearance by glamour model Jordan.