TBWA/London has created a TV campaign for John Smith’s Extra Smooth, featuring comedian Peter Kay and singer Engelbert Humperdinck. The campaign breaks on February 1. Media planning and buying is through Starcom MediaVest.
Naomi Walkland joins online car marketplace Motorway from Bumble where she spent nearly six years.
Michael Inpong joins Valeo UK, which owns well-known confectionary brands including Fox’s and Refreshers, in the newly created chief marketing officer role.
Realising its old ways of working were no longer fit for purpose, the smoothie maker appointed its first marketing excellence lead three years ago to drive consistency.
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.