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KP to spend £3.5m on relaunch of McCoy’s snack brand

Marketing Week

KP Snacks-owned crisp brand The Real McCoy’s is to receive £.3.5m overhaul as part an aggressive drive for growth. KP’s parent company, United Biscuits UK, plans to invest a total of £44m in marketing this year. The overhaul of McCoy’s, which will begin in mid-February, includes a review of the flavours in the McCoy’s Spice […]

Coca-Cola Great Britain appoints Javine

Marketing Week

Coca-Cola Great Britain has appointed pop star Javine as the brand spokeswoman for its new purified water, Dasani. Javine, who has enjoyed two top-ten hits, will not appear in advertising but will feature heavily in the £7m marketing launch.