Teletext sponsors How to Holiday
ITV1’s new holiday show, How to Holiday, is to be sponsored by Teletext.
ITV1’s new holiday show, How to Holiday, is to be sponsored by Teletext.
KP Snacks-owned crisp brand The Real McCoy’s is to receive £.3.5m overhaul as part an aggressive drive for growth. KP’s parent company, United Biscuits UK, plans to invest a total of £44m in marketing this year. The overhaul of McCoy’s, which will begin in mid-February, includes a review of the flavours in the McCoy’s Spice […]
Ofcom’s plan to bring broadcast advertising under a self-regulatory regime has come under fire from consumers’ representatives. Game on, says Torin Douglas
Coca-Cola Great Britain has appointed pop star Javine as the brand spokeswoman for its new purified water, Dasani. Javine, who has enjoyed two top-ten hits, will not appear in advertising but will feature heavily in the £7m marketing launch.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
Marketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your help to help you understand how marketing effectiveness is defined, measured and communicated.