Euro RSCG London and Aardman create Jacob’s ad

Euro RSCG London and animation specialists Aardman have created the first ad starring Wallace and Gromit as the new faces of Jacob’s Crackers. The ad, which will break next month during Coronation Street, shows Wallace and Gromit using a ‘snack-o-matic’ machine which they have invented to put toppings onto Jacob’s Crackers. The campaign encourages consumers to be more imaginative with toppings. The 30-second ad is the first marketing initiative under Jacob’s licensing agreement with the animated duo (MW September 25, 2003), and forms part of a &£4m marketing push across the nine brands in the crackers portfolio. It will be supported by on-pack promotion, developed by Dynamo, and in-store media. Media has been planned by Starcom Motive and bought by Carat.