Heat to sponsor Back To Reality show
Heat is understood to be sponsoring Five’s Back To Reality programme in February. The show brings stars of previous reality shows back together.
Heat is understood to be sponsoring Five’s Back To Reality programme in February. The show brings stars of previous reality shows back together.
MSN.co.uk is launching a new online DVD rental service after signing a partnership deal with internet company Video Island. The new service, MSN DVD Rental, will be fully integrated within the MSN Entertainment Channel and includes 15,000 titles that customers can order online. The product is mainly being marketed online through the MSN Web portal […]
…Sponsorvision has been appointed by Tailor-Made Films to source and manage sponsorship, licensing and merchandise arrangements worldwide for its interactive quiz show Don’t Get Mad, Get Even. The programme will be broadcast in the UK on BBC1 later this year.
British American Tobacco (BAT) is searching for a UK marketing director following an organisational restructure that will see its Rothmans UK business folded into the global company structure. BAT has appointed Swiss marketing director Juergen Pick as managing director of its UK operating company, which will have its name changed from Rothmans UK to British […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.