Tesco Personal Finance launches radio campaign
Tesco Personal Finance is launching its first radio campaign to promote its loans. The ads will coincide with a re-run of its TV campaign that features talking trolleys.
Tesco Personal Finance is launching its first radio campaign to promote its loans. The ads will coincide with a re-run of its TV campaign that features talking trolleys.
Marketing courses providing anything more than the basic tools to do the job suffer from poor attendance figures. So how can such courses attract ad agency staff? By Jo-Anne Flack
The Food Standards Agency has carried out a survey which reveals that more than 80 per cent of consumers think that endorsements from celebrities have considerable influence on children’s choice of food. The poll forms part of the FSA’s debate on food promotion and advertising to children.
The Methodist Church is distributing 500,000 postcards in cinemas, bars, universities and further education colleges to encourage young people to go to church. The campaign asks people to think what the 11th commandment would be in 2004. The postcards feature a combination of serious and quirky images, including pictures of war cemeteries and a naked […]
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.