Can the red devils tame a beast of their making?
Marketing WeekThe wrangle between Sir Alex Ferguson and two Man U shareholders has left the club teetering on the brink of crisis. How could this have come about? By George Pitcher
The wrangle between Sir Alex Ferguson and two Man U shareholders has left the club teetering on the brink of crisis. How could this have come about? By George Pitcher
Euro RSCG London and animation specialists Aardman have created the first ad starring Wallace and Gromit as the new faces of Jacob’s Crackers. The ad, which will break next month during Coronation Street, shows Wallace and Gromit using a ‘snack-o-matic’ machine which they have invented to put toppings onto Jacob’s Crackers. The campaign encourages consumers […]
The financial services market has evolved beyond recognition since the days of regular trips to the local branch and a Christmas card from the bank manager (MW last week). Mergers and acquisitions have transformed the high street and the persistence in mistakenly trying to sell to the “average customer” has seriously undermined brand value. Selling […]
Ad agencies are determined to wrest some power over pitches and are compiling a blacklist of advertisers that fail to play fair. By Lucy Barrett
Andrew Harrison is a marketer who likes to keep on good terms with ad agencies – whether they’re working for him or not. His love-in with M&C Saatchi is such that the agency’s new business director was moved to speak of him in glowing terms in a recent Marketing Week feature (MW January 15). So […]
Pizza delivery company Domino’s Pizza has called a review of its £7m advertising account after the appointment of Robin Auld to the newly created position of brand controller.
Tesco has signed up comedienne Ruby Wax to launch a campaign that tackles the issue of post-natal depression. A free booklet on the subject will be distributed through the supermarket’s pharmacies in February and March.
Abbott Mead Vickers.BDDO has created a Pepsi TV and cinema advertising campaign featuring pop singers Pink, Beyoncé Knowles and Britney Spears. The singers recorded a version of Queen’s We Will Rock You for the ad soundtrack and it will be released as a single in March.
Mother has created a press and online campaign in support of Coca-Cola Great Britain’s new music download site, mycokemusic.com. The advertising uses the strapline ‘Where your music comes first’.
Team Saatchi has been appointed by Plymouth Gin to handle its global trade advertising account. The agency won the business without a pitch.
Johnson & Johnson is backing the launch of Johnson’s Adult, its new brand of skincare and bathing products, with a £15m international TV and print ad campaign created by Lowe.
Zenith Optimedia has been appointed to handle the media planning and buying account for a &£1m campaign by high street hairdresser Toni & Guy. Toni & Guy operates on a franchise basis and has 200 high street salons – some under its Essensuals brand, aimed at a younger market. It also has branded haircare product […]
Rajar has extended its contract with research group Ipsos-RSL for another year and will also introduce colour-coded showcards with station information to help respondents deal with the number of digital stations. Rajar will also increase its sample of 15- to 34-year-old men.
The British Olympic Association has signed telecoms company easyNet as its official broadband network partner in a three-year deal. EasyNet will provide telecoms networking services to the BOA, as well as sponsoring its schools programme.
Travel Inn has appointed internet specialist Equator to develop its website and carry out internet-based marketing activity.