British American Tobacco (BAT) is searching for a UK marketing director following an organisational restructure that will see its Rothmans UK business folded into the global company structure. BAT has appointed Swiss marketing director Juergen Pick as managing director of its UK operating company, which will have its name changed from Rothmans UK to British […]
Marketing courses providing anything more than the basic tools to do the job suffer from poor attendance figures. So how can such courses attract ad agency staff? By Jo-Anne Flack
The Methodist Church is distributing 500,000 postcards in cinemas, bars, universities and further education colleges to encourage young people to go to church. The campaign asks people to think what the 11th commandment would be in 2004. The postcards feature a combination of serious and quirky images, including pictures of war cemeteries and a naked […]
The Digital Radio Development Bureau and GWR Group chairman Ralph Bernard has called on the Government to set a date for the analogue radio signal to be switched off.
Red Cell network co-chief executive officer Lee Daley is leaving the company to seek new challenges. The WPP-owned network will be headed solely by chief executive officer Andy Berlin, chairman of New York-based Berlin Cameron/ Red Cell. Berlin will retain his responsibilities at Berlin Cameron/ Red Cell. Daley was also made chairman of HHCL/Red Cell […]
A succession of memorable ads might be thought an adequate safeguard against a brand running into difficulties. However, Holsten’s troubles, which will likely see it being swallowed up by Carlsberg, show that brands have to focus on more than
Marketing Week has commissioned the first study into the UK’s most admired and successful industry players.
Danepak Bacon and Sacla pasta sauces are both reviewing their agency arrangements following last week’s announcement that creative agency Mitchell Patterson Grime Mitchell (MPGM) is to close. At least two of the agency’s accounts – Bayer and Cornhill Direct – are moving to Baby Creative, an agency that was set up by former partners of […]
The luxury goods sector must adjust to today’s new affluent consumers – and learn what their needs, wants and lifestyle consist of – if it is to prosper
MSN.co.uk is launching a new online DVD rental service after signing a partnership deal with internet company Video Island. The new service, MSN DVD Rental, will be fully integrated within the MSN Entertainment Channel and includes 15,000 titles that customers can order online. The product is mainly being marketed online through the MSN Web portal […]
…Sponsorvision has been appointed by Tailor-Made Films to source and manage sponsorship, licensing and merchandise arrangements worldwide for its interactive quiz show Don’t Get Mad, Get Even. The programme will be broadcast in the UK on BBC1 later this year.
WH Smith is reviewing its £10m media buying and planning account with Starcom Motive.
Mother has created a press and online campaign in support of Coca-Cola Great Britain’s new music download site, mycokemusic.com. The advertising uses the strapline ‘Where your music comes first’.
In many sectors, digital is now the mass-market choice, and the likes of Kodak and the record labels are having to rapidly rethink the way they operate
The Lawn Tennis Association (LTA) has appointed Sara Acworth to head its restructured marketing team. Acworth, who has been marketing manager at the LTA for the past three years, will be given the title head of marketing. She reports to LTA tennis operations director Rebecca Miskin. Acworth replaces LTA marketing director Steve Curzon, who will […]